Smart Ways to Earn or Build Backlinks to Your Website

Smart Ways to Earn or Build Backlinks to Your Website:


I love the broken-link building method because it works perfectly to create one-way backlinks. The technique involves contacting a webmaster to report broken links on his/her website. At the same time, you recommend other websites to replace that link. And here, of course, you mention your own website. Because you are doing the webmaster a favor by reporting the broken links, the chances of a backlink back to your website are high.

Anchor text is the clickable text section of a link.

As it turns out, Google uses anchor text as a ranking signal.

For example, let’s say you get a link to your site with anchor text: “paleo desserts”.

Google sees that anchor text and says: “Hmmm. That site used the anchor text: “paleo desserts”. The page they’re linking to must be about “paleo desserts.”

Of course, like anything in SEO, keyword-rich anchor text has been abused. Today, building lots of exact-match anchor text links is considered spammy.


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